You are losing clients because you don’t understand how to build a Lead Generation Funnel.
You might think it’s just about collecting emails or running ads. But an effective lead generation funnel is much more than that!
It’s a step-by-step system that guides potential clients from curiosity to conversion.
Wait, why does it require conversion if it’s just meant to attract leads?
In this blog, you’ll discover how to build a lead generation funnel that works for your business. We’ll explain what a lead generation funnel is, break down its stages, and give you tips on how to create a landing page that grabs attention.
The main goal?
To attract the right clients.
“Those who are ready to work with you.”
What is a Lead Generation Funnel?
A lead generation funnel is a series of steps that guide people from discovering your business to becoming paying customers.
So why does it involve paying customers?
Even though the focus is on lead generation, it’s important to remember that your ultimate goal should be to turn those leads into paying customers.
At the top of the funnel, many people may show interest or curiosity about your business. But if they just get stuck there without taking any action, you won’t see any growth in your business.
A well-designed funnel helps nurture those leads through valuable content and engaging communication. This encourages them to move through each stage, ultimately leading them to make a purchase.
If you only attract leads without guiding them towards becoming paying customers, they’ll remain stuck in the funnel, and your efforts will not pay off.
The real success lies in converting those leads into loyal customers who choose to buy from you.
Does that make sense?
What Are the Lead Generation Funnel Stages?
Awareness Stage
This is the first step where potential clients discover your business. They might come across your website, see your social media posts, or hear about you through word of mouth. The goal at this stage is to catch their attention and make a memorable impression.
However, some business owners are too vague or generic in their messaging. They often fail to define their target audience and end up attracting the wrong people.
The last thing you want is for your website or social media to be filled with “just inquiries” messages!
So, focus on creating clear, engaging content that speaks directly to your ideal clients. Use eye-catching visuals, strong headlines, and relevant hashtags to reach the right audience.
Interest Stage
Once potential clients are aware of your business, the next step is to spark their interest. This can be done by offering valuable information, such as a free guide, a blog post, or an email newsletter. Your aim is to show them why your product or service is worth exploring.
Business owners often make the mistake of overwhelming leads with too much information at this stage. Instead, keep it simple and focused. Offer a clear lead magnet that provides real value, such as a free guide like “5 Tips to Improve Your Business’s Marketing” in exchange for their email address.
Yes, the goal is to pique their interest, but this is also the stage where you can start building a relationship by providing something useful that they can use right away.
Consideration Stage
96% of website visitors are not ready to buy. At this stage, potential clients are considering whether to buy from you. They are weighing their options and comparing your business to others.
This is the part where your leads are sceptical about availing of your services or buying your products.
So, what do you think is the best thing to do at this stage?
Provide them with evidence of your value, such as testimonials, case studies, or product demos.
You can also share success stories in your emails or on your website.
What works best for us?
We highlight specific results our clients have achieved, such as increased sales or improved efficiency. (It’s specific and measurable)
Conversion Stage
The dream stage! The ultimate goal!
This is where the potential client becomes a paying customer. It’s essential to make the buying process as smooth and straightforward as possible.
What to do?
Make sure that you have clear pricing, a simple checkout process, and a special offer can encourage them to take that final step.
However, some business owners complicate the buying process with too many options or hidden fees, which can frustrate potential customers.
If you want to attract paying customers for your high ticket services, do this…..
Consider offering a limited-time discount for first-time customers to create a sense of urgency.
Loyalty Stage
We also call it the “upselling stage”. It’s when you focus on encouraging existing customers to buy more or upgrade their purchases.
Your job doesn’t end once a customer makes a purchase! The final stage is keeping them as loyal clients.
Acquiring new customers is 5 times more expensive than keeping existing ones. Unfortunately, many business owners are wasting their resources without even realising it.
We highly recommend staying in touch with your customers through newsletters, offering rewards, and providing excellent customer service.
And, of course, do not forget to follow up with your customers after the sale. You can send a thank-you email after their purchase, along with a discount for their next order.
Right, this is not just being nice. It encourages repeat business.
We understand that it takes time to use these tips well. Yes, we can’t deny that it can be time-consuming, but that doesn’t mean you can’t make it work. We did it, and we will share how we followed all the tips while still making time for our family.
How to Build an “Automated” Lead Generation Funnel?
Create Valuable Content
Content is the main ingredient for your funnel. It attracts and engages potential leads. Whether it’s a blog post, a video, or a social media update, your content should offer value and help solve your audience’s problems.
The more helpful your content in your lead generation funnel is, the more trust you will build.
With Easy Peasy Funnels’ social media scheduler, you can connect your social media pages and post or schedule content directly. This makes it easier to maintain a consistent online presence.
Create a Valuable Lead Magnet
The right lead magnet attracts the right customers. It should be both free and highly valuable. Don’t underestimate the importance of quality just because something is free.
Gatekeeping your best content won’t help you grow. Use tools that allow you to capture leads at the moment they show interest in your lead magnet.
And at all costs, don’t do this manually!
Automate the process to ensure you don’t miss out on potential customers. Easy Peasy Funnels offers powerful automation features that can help you streamline lead generation forms, making it easy to connect with interested leads instantly.
Build a Landing Page
Your landing page is where visitors will go when they click on an ad or link. It should be simple, clear, and focused on one main goal: “encouraging visitors to take action.”
With Easy Peasy Funnels, you can build unlimited landing pages using drag-and-drop features, making it quick and easy to create visually appealing pages that convert.
Yes, we want to make your business easy and simple! This tool saves you time and effort, allowing you to focus on attracting leads instead of getting bogged down in design details.
Automate Lead Nurturing with Easy Peasy Funnels
Does automation take the human touch away?
Actually, it doesn’t. Surprisingly, it can improve the relationship between businesses and their leads.
So, after you collect their contact details, don’t stop there. Easy Peasy Funnels can automate follow-up emails, share helpful content, or offer special deals. This way, you can stay in touch with your leads without extra effort.
In fact, automation helps you build strong relationships, ensuring your leads are ready to buy when the time is right.
Now, if you are planning to build your lead generation funnel inside Easy Peasy Funnels, you are on the right track!
Measure and Improve
Using many tools won’t help you manage your business well. In lead generation, it’s important to have a simple tracker that shows if your campaign is working. Pick a tool that lets you see the whole lead generation process on one dashboard.
Are people leaving at a certain stage? Are you getting enough leads to become customers? By watching your results, you can make changes to improve your funnel over time.
Under the Easy Peasy Funnels pipeline, you will see what’s working and what needs fixing. With this information, you can make smart choices to improve your funnel’s success and increase your conversion rates.
How to Create a Lead Generation Funnel Page?
1. Build an Effective Hero Section
The hero section is the first thing visitors see, so it needs to be clear and engaging. Use a simple headline that communicates your offer, followed by a subheading that explains the benefit. Then, add a relevant, high-quality image or graphic that grabs attention.
Keep the layout clean, making sure the text is easy to read and that the message is instantly understandable.
Yes, DO NOT focus on designs only. Make it relevant!
2. Write Compelling Copy and Include a Strong CTA
Focus your copy on the value your product or service provides, not on vague promises.
This one should be highlighted: “Your leads are problem-aware and might be solution-aware as well.” So, what is the best thing to do?
Explain how it solves a specific problem for your audience and use a clear, simple call to action (CTA) like “Get Started Today” or “Download Now,” making it easy to find and visually stand out on the page.
Your goal is to encourage action without being pushy.
3. Create a Lead Capture Form Linked to a CRM
Include a lead capture form asking for minimal information (name and email) and ensure it’s connected to your CRM.
Replying to your leads one by one is not a good idea!
When someone fills it out, their details are automatically added to your database, and they receive a confirmation email.
4. Offer a Guarantee to Build Trust
Testimonials are often the first choice for building trust. However, adding a simple guarantee, like a money-back or satisfaction guarantee, can also help reduce risk for potential customers.
Put it close to the call to action so visitors feel more confident about taking the next step. A good guarantee can make your offer seem safer and more trustworthy, which can lead to more conversions.
Final Thoughts
Building a lead generation funnel may seem like a lot of work, but once it’s set up, it can run smoothly and bring in the right clients.
By guiding potential leads through each stage, from awareness to loyalty, you’ll turn them into paying customers who trust and value your business.
It’s not just about attracting leads; it’s about nurturing them and building lasting relationships. With the right tools, like Easy Peasy Funnels, you can simplify the process and automate your funnel, turning it into a lead generation machine that works for you 24/7.