Businesses are continually seeking ways to streamline their marketing efforts and maximise efficiency. One powerful method that has emerged is the automated email marketing strategy.
This approach not only saves time but also enhances engagement with your audience. Indeed, it is an effective way to ensure that your marketing messages reach the right people at the right time. This guide will walk you through everything you need to know about automated email marketing and how to implement it successfully.
What Is Automated Email Marketing and How Does It Work?
Automated emails generate 320% more revenue than non-automated emails.
So, what really is automated email marketing, and why does it have such a big impact?
Automated email marketing uses software to send emails to your subscribers based on specific triggers or schedules. These emails can be welcome messages, follow-up emails, or special offers.
We know that’s surprising, but the great thing about this strategy is that once it’s set up, it runs on its own, letting you focus on other parts of your business.
Imagine the time saved and the boost in efficiency!
Plus, by using effective automated email marketing, businesses can create personal experiences for their customers without any manual work.
Automation tools can group your audience, schedule emails, and track performance, making sure your campaigns are both efficient and effective.
How to Set Up Automated Welcome Emails in Your Email Marketing
Setting up automated welcome emails is one of the most crucial steps in an automated email marketing strategy. When someone subscribes to your list, it’s essential to make a good first impression.
First impressions last!
A welcome email not only thanks the subscriber for joining but also introduces them to your brand and sets the tone for future communications.
To set up automated welcome emails, start by choosing an email marketing platform that supports automation.
Next, create a welcome email template. Keep it simple and informative, highlighting what the subscriber can expect from your emails. Personalise the email by including the subscriber’s name and perhaps a special offer or discount to encourage engagement from the outset.
One of the best platforms for setting up automated email marketing is Easy Peasy Funnels. Here’s how to do it:
Step 1: Log into Easy Peasy Funnels
First, visit the Easy Peasy Funnels website. Once you’re in, log into your account using your credentials.
If you do not yet have an account but are eager to increase your revenue, you can take advantage of a 14-day free trial available on the site.
This trial will allow you to explore all the features and benefits Easy Peasy Funnels offers before committing to a paid plan.
Step 2: Navigate to Email Marketing
After logging in, locate the main menu on the website. Within this menu, find and click on the “Email Marketing” option. This will direct you to the section where you can manage and create email marketing campaigns.
Step 3: Create a New Email Campaign
Click on the “+ New Campaign” button to start a new campaign. You will be prompted to name your campaign; a good example is the “Welcome Email Campaign.”
Next, choose “Automated” as the type of campaign which will allow the system to handle the sending of emails based on specified triggers.
Step 4: Design the Welcome Email
Begin designing your welcome email by clicking on “Create Email.” Fill in the necessary email settings: enter the sender’s name in the “From Name” field and the sender’s email address in the “From Email” field.
In the “Subject” field, input an engaging subject line such as “Welcome to Our Community!” Compose your welcome message in the email editor, utilizing placeholders like {{first_name}} to personalize the content for each recipient.
Step 5: Set Up the Trigger
To configure when your welcome email will be sent, go to “Automation Rules.” Click on the “+ New Rule” button to create a new rule.
Choose “New Subscriber” as the trigger event, indicating that the email should be sent when someone subscribes. You can also set additional conditions, such as targeting subscribers from a specific list or form.
Step 6: Add Actions to the Trigger
Next, specify what action should be taken when the trigger conditions are met. Select “Send Email” as the action type. Then, choose the welcome email you designed in the previous step. Ensure all details are correct, and then click “Save” to finalize the rule.
Step 7: Test the Automation
Before activating your campaign, it’s important to test the automation. Add a test subscriber either through the designated form or list. Check to ensure that the test subscriber receives the welcome email as expected. This step helps verify that everything is functioning correctly.
Step 8: Activate the Campaign
Finally, go back to the “Email Campaigns” section.
Locate your “Welcome Email Campaign” and toggle the switch to activate it. This will start the automation, ensuring that all new subscribers receive your welcome email automatically.
Can you send one welcome email to all my subscribers?
Yes, you can; however, there is another best practice that we have found effective, which is to segment your email list.
In the next paragraph, we will explore the benefits of email segmentation, explaining how tailoring your messages to specific groups can improve engagement and conversion rates.
Segmenting Your Audience for a Better Email Marketing Automation Strategy
Did you know? 25% of revenue comes from a segmented email list, and targeted emails to these segments account for 30% of revenue.
Audience segmentation is key to optimising automated email campaigns. By dividing your email list into specific groups based on demographics, behaviour, or preferences, you can tailor your messages to meet the unique needs of each segment.
This leads to higher open rates, click-through rates, and conversions.
For instance, you can create segments based on purchase history, engagement level, or location.
Once you have your segments, you can send more relevant and personalised emails. For example, a customer who frequently buys from your online store might appreciate early access to new products or exclusive discounts, while a less active subscriber might need more engagement-focused content.
Now that you’re set to set up and segment your emails to boost conversions, you might be wondering about those who missed opening your emails. What can you do to reach them?
Got it! You’re about to discover how to craft effective email follow-ups.
These follow-ups are key in email marketing because they keep recipients engaged, remind them of your message, and boost the chances of converting them into customers.
Crafting Automated Follow-Up Emails That Convert
Follow-up emails are a vital part of an automated email marketing strategy, aiding in nurturing leads and strengthening client relationships.
For instance, after a prospective client attends a webinar or industry event hosted by your company, you can send a follow-up email thanking them for their participation and providing additional resources or a summary of the key takeaways.
If a lead has shown interest in a product but hasn’t yet made a purchase, you could follow up with a personalized email offering a demo or a free trial to address any lingering questions.
To ensure effectiveness, your follow-up emails should be tailored to the specific needs and stage of each lead or client. Include a clear call to action, such as scheduling a meeting or accessing exclusive content, and make sure to address any potential concerns or objections they may have. By testing different messaging strategies and tracking responses, you can refine your approach to better engage your B2B audience and drive conversions.
Conclusion
In conclusion, implementing an automated email marketing strategy can significantly enhance your marketing efforts and drive better results. By understanding how automated email marketing works, setting up effective welcome emails, segmenting your audience, and crafting compelling follow-up emails, you can create a seamless and engaging experience for your subscribers. Remember, the key to success lies in continuous optimisation and personalisation. With the right approach, you can turn your automated email campaigns into a powerful tool for business growth.
